Glamour UK, a magazine for women with a UK online readership of 3.38 million, covered the announcement that Starpharma had received TGA approval for VivaGel coated condoms. The article features quotes from CEO Jackie Fairley discussing the potential impact of VivaGel coated condoms, saying, “Condoms are not 100 percent effective in preventing either pregnancy or sexually transmitted infections, and so anything that you can do to reduce the number of virus particles by inactivating them with a substance like VivaGel would reduce that overall viral load." According to reporter Lexi Petronis that’s a “big deal right?”