Jun 27, 2019
VivaGel® BV launched in Europe
- VivaGel® BV has been launched in Europe by Mundipharma, under the brand name Betadine BVTM
- Betadine BVTM will be available Over-The-Counter, without prescription
- Mundipharma is rolling out Betadine BVTM throughout Europe during the year
- European launch triggers a milestone payment of US$0.5M (A$0.72M)
- Starpharma is eligible to earn total milestones up to US$24.7M, plus revenue share, for all territories under Mundipharma’s licence
- Regulatory activities are underway for multiple countries across other Mundipharma regions
Melbourne, Australia; 27 June 2019: Starpharma (ASX: SPL, OTCQX: SPHRY) today announced that VivaGel® BV has been launched in Europe under the brand name Betadine BVTM. The product has been launched in several countries in Europe, including Germany, with further roll-out in additional European countries during the year.
Betadine BVTM will be available over-the-counter (OTC), without the need to see a doctor or obtain a prescription. Europe is the second region to launch VivaGel® BV and represents a large commercial opportunity with access to more than 260 million women.
VivaGel® BV (Betadine BVTM) is a novel, non-antibiotic therapy for treatment and prevention of bacterial vaginosis (BV). BV is the most common vaginal condition worldwide and twice as common as thrush. VivaGel® BV (Betadine BVTM) is an Australian innovation –invented, fully developed and taken through to commercialisation by Starpharma.
BV is a troublesome and often recurrent condition that causes unpleasant vaginal odour and discharge symptoms that have significant social impacts for women. BV has also been associated with a range of other serious reproductive health-related medical problems.
Betadine BVTM is being marketed by Mundipharma, a leading global pharmaceutical company which owns the successful international brand BETADINE®. Mundipharma is one of the largest privately-owned pharmaceutical companies in the world employing over 8,600 people.
The launch of Betadine BVTM in Europe triggers a milestone payment of US$0.5M (A$0.72M) to Starpharma. Starpharma is eligible to earn total milestones up to US$24.7M, plus revenue share, for all territories under Mundipharma’s licence.
Dr Jackie Fairley, Starpharma CEO, commented: “We are delighted to achieve another territory launch of VivaGel® BV this year, and our first with Mundipharma. Europe represents a very important market for VivaGel® BV and we’re delighted that our breakthrough product will be available to millions of European women who suffer from BV. Mundipharma have a excellent track record in the OTC space and a leading position in feminine care with their successful international brand BETADINE®. We look forward to working with Mundipharma on further registrations and launches across the globe”.
Raman Singh, Mundipharma CEO, commented: “We are delighted to launch Betadine BVTM in Europe. This product represents a true innovation in the management of bacterial vaginosis (BV). It sits well under the BETADINE® brand, which has emerged as a powerful brand platform for consumer healthcare products, trusted by women globally.”
Starpharma’s and Mundipharma’s marketing and regulatory teams continue to work actively together on further launches of VivaGel® BV in Europe and also in other regions, such as Asia. Regulatory activities are underway for multiple countries across Mundipharma’s regions.
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